"This is the most significant brand marketing platform shift for Hidden Valley in more than 10 years. We were inspired by our consumers, who we noticed were taking ranch beyond the salad," said Brian Steinbach, Marketing Director, Hidden Valley. "Our new 'Ranch Out' campaign is about inspiring people to continue to think differently about ranch and Hidden Valley." The fully integrated 'Ranch Out' campaign will be supported by a 30-second anthem video , as well as a family of 15-second television spots and digital advertising. New television spots will air from January 29. The campaign will also include social media, shopper and public relations. Ranch lovers are encouraged to join in on the 'Ranch Out' conversation by using #RanchOut across social media platforms. "We're excited to showcase the innovative spirit across our campaign," said Megan Ritter, Associate Marketing Manager for Hidden Valley. "Our founders invented ranch more than 50 years ago, so it's only right we're the ones to think about all the places to take ranch for flavors and foods, for the next 50 years and beyond." About Hidden Valley Ranch The HV Food Products Company is a subsidiary ofThe Clorox Company CLX, -0.15% a leading multinational manufacturer and marketer of consumer and professional products with about 8,000 employees worldwide and fiscal year 2016 sales of$5.8 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products; Pine-Sol cleaners; Liquid Plumr clog removers; Poett home care products; Fresh Step cat litter; Glad bags, wraps and containers; Kingsford charcoal; Hidden Valley dressings and sauces; Brita water-filtration products; Burt's Bees natural personal care products; and Renew Life digestive health products. The company also markets brands for professional services, including Clorox Healthcare and Clorox Commercial Solutions.
For the original version including any supplementary images or video, visit http://www.marketwatch.com/story/hidden-valley-launches-ranch-out-campaign-to-inspire-america-to-get-inventive-with-ranch-2017-01-26
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